Plastic Surgery Marketing and Marketing Plastic Surgeons Part 3

Up to this point we have coverd some of the basic preliminary research that must be done in order to be successful at Plastic Surgery Marketing. Isn't research fun?

Now that you have done the critical work, what do you do with the information you have discovered and how you can you use it in marketing yourself as a plastic surgeon?

First, you must formulate a plan of action. A strategy and plan of attack designed for one purpose - seeing your plastic surgery practice on the front page of Google.

So what did you discover in your research?

You should now know how many searches each plastic surgery search term is getting, how many results there are in Google for that search term, which competitors are in the top 3 spots for each search term and why? In other words, what have they done that you haven't done that earns them a spot on Google's front page?

Now, what is the thought process you must go through in order to win the marketing game and be on the front page of Google?

There are the 3 critical questions you must ask here.

1. How will you win?
2. What tools will you use to win?
3. How will you implement your plan?

Allow me to introduce you to Dr. Kim-Chi Vu, Portland plastic surgeon. Dr. Vu is one of my clients who struggled with internet marketing for 6 years and never achieved front page rankings anywhere in her market, despite paying thousands and thousands of dollars to internet marketers.

We developed a specific strategy for her that involved designing two new sites for her and putting those on a blog platform. We just launched her sites in January of this year, and the results so far have been outstanding. Watch the video and I'll share those with you as well as some insights to the above 3 questions. Enjoy!

Plastic Surgery Marketing Video 3